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The Social Haze Business

Ever since I can remember I have loved reading books. I didn’t care if it was 30 pages long or 1000 pages, if it can capture my attention I will of course read it.

I even love reading the Oxford Dictionary. A bit nerdy I know but that’s how enthralled I am with reading. This passion slowly poured over into writing which was motivated by my primary school teacher at the age of 13.

The go to social media manager for coaches 👯‍♀️

Hello, I'm Lorna.

Fresh from high school and with a passion for creative writing, I pursued freelance writing in 2020. For 2 years the work involved research writing, ghost writing romance novels, and academic writing. Early 2022, freelancing no longer felt like home and something was clearly missing
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Then came across a TikTok video detailing the Virtual Assistant world and took the leap of faith to pursue it. Started with email and calendar management with a dash of social media. Working on social media as VA lit me up inside as the enjoyment came from ideating content, practising copywriting skills and analysing the data on what was working for the account..

Mid 2022 brought a transition into social media management and joining an agency to gain more experience. During this tenure, working with coaches was incredible as creativity was constantly being challenged and the research process that tagged along was pure joy.

In 2023, left the agency role and started freelance social media management in Feb 2024. As it turns out, working flexibly and with the most soul aligned clients is exactly where the sweet spot lies.

I've worked with coaches across niches - business, leadership, sales, mindset, career, manifestation, and more - who have validated offers but struggle to attract aligned clients through their content.

From the world of writing to social media.....

Here's how it all got started...

I help refine and tweak your messaging so that it's super specific to your ideal client.

This will make sure your content hits the ground running once we hit post.

More aligned clients join your multiple offers all from bingeing your content.

If there are any leaks that your ideal audience is slipping through, I easily identify and plug it to ensure you are hitting their sweet spot all the way.

Now I'm using my writing skills to help your content & messaging.

You can have content that consistently fills your programs while you focus on serving clients instead of managing social media.
Your content can be the wingman to your offers, attracting dream clients even when you're living your life instead of living online.

💃 Social Media management

Stop white-knuckling your way through content creation like you're defusing a bomb. You need support that actually removes the guesswork and gives you a clear roadmap so you can create content that connects without the mental breakdown.

☕ content brewery

Get messaging that's crystal clear and broken down into bite-sized pieces that actually make sense - so you can create content that connects instead of confuses from day one til your offer sells out.

🤑 Messaging intensive

Get around:

Viral tactics, treating trending audios as salvation for content conversion, useless book character deaths.

i'm really not about

Reading novels, Stay-Ins, Chocolate Chip cookies, Late Nights and clear, finger pointing messaging.

here's what i'm about

comforter

top sheet

salty

sweet

Movie

Book

vanilla

chocolate

lake

ocean

night owl

early bird

tea

coffee

This or That

The Social Haze Business

I help coaches create content and messaging that fills programs with dream clients - so you can focus on coaching instead of chasing followers. Messaging intensive, content consultation, and done for you social media services that converts.